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About 120 boxes and counting down |
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Monday, 28 February 2005 |
All moved in. The final box count was 149. A few practical notes on moving - Two Men and a Truck are great movers, Home Depot is a good source for cheap boxes ($2 for medium, $3 for large), always buy more tape than you think you'll need, and finally, my friend Dave was right don't underestimate the psychological costs of an in town move. Pick a random grocery store and try to find 10 things you usually buy, see how long it takes you.
Last night my friend Dale and I enjoyed an eight episode Battlestar Galactica marathon. That's about 6 hours of quality interstellar entertainment when you take out commercials. One strange thing we noticed is every paper in the show, even books, were missing the corners. Dale did a little digging and discovered this was a sarcastic take on the budget cuts during production of the mini-series that preceded the series. They were forced to "cut-corners" and decided to make a cynical and comical expression of that fact in the actual show.
And back to grocery stores... While I was in line at the checkout today I saw one of those things that just leaves you wondering how something could go so far. There it was, the pocket sized guide to "Gambling for Dummies". The confluence of marketing tactics is astounding. The perfect combination of the "for Dummies" books with condensed, pocket sized, readability all placed strategically at the greatest venue for the impulse purchase. The apex of targeted marketing. If you're a dummy, there's no way you can refuse this opportunity. Only dummies buy stuff at the checkout line, only dummies buy condensed books, and only dummies believe they can make money gambling. And just in case you are a big enough dummy to miss all that, the book is clearly labeled "for dummies".
Forget the pocket sized version, how about the one page version that reads, "If you are dumb enough to pick this book up, you shouldn't gamble."
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